We all want our target audience to know us and be able to generate more sales but to make all this happen, we must have a good view of the consumer and a consistent brand experience, which will require new ideas, considerable time and investment, the Mexico Dental Network had a big change in sales by just updating their advertising..
Advertisers and their agencies should more widely mix their audience data based on brand affinity, interests and demographics. As well as they must create more synergy of media. Marketing professionals will immediately face the growing synergy of media and their potential to maximize the impact of the brand and sales.
Social networks have imposed a world where marketing is more democratic, since it does not lean too much on budgetary capacity. But, to achieve the objectives one must work with a lot of intelligence and previous knowledge. Nothing should be left to chance, to what the networks want, because the competition will surely be thinking well each of their movements of their relevant marketing strategies.
If customer service technology achieves that closeness, its success would be guaranteed. As a result, many companies would save much of their budget on customer service staff.
Other changes that will help you create a greater impact in finding a balance between audience segmentation and intrusion. In the very near future marketing managers should focus on creating in their advertising the right balance between programmatic strategies and a level of intrusion of messages that customers find uncomfortable.
Making these changes in advertising can reverse the increase in commercial ad blocks. For this, it is necessary to invest in better formats to strengthen a proactive link with the consumer, as well as analyze the real reasons why consumers block ads.
Just as no sports team comes up with a foot on the court without having prepared before, the ventures must also prepare themselves, work on the aforementioned marketing concepts and put goals in the market.